Jezt Technologies, founded in 2023 in Palakkad, set out to transform everyday components into intelligent systems by integrating Artificial Intelligence and Robotics. Their vision was bold. But as a young company, despite its groundbreaking vision, its brand identity didn’t fully convey the depth of its technical expertise or innovation. The lack of a compelling identity risked undermining their credibility with clients and investors.
Partnering with us offered an opportunity to craft a compelling visual identity. Through a thoughtful redesign of the logo, a comprehensive brand refresh, and the creation of product-specific explainer videos, Jezt embarked on a journey to redefine its brand identity, communicate its solutions effectively, and position itself as a serious contender in the AI space, which aligned with its ambitions.
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requirements & CHALLENGEs
As a young startup, Jezt faced two pressing challenges: a weak brand identity that lacked alignment with its technical edge and the need to explain complex AI-driven solutions to a wider audience, build recognition, and attract both clients and investors in a competitive market.
At the same time, they needed marketing assets, especially explainer videos, that could simplify their offerings and technical concepts, so potential clients, investors, and public-sector partners could easily grasp product applications. The pressing requirement was a professional, future-ready identity and tools that could build recognition, engage audiences, and open new opportunities.
Approach & Strategy
We anchored the brand refresh focused on clarity, credibility, communication, and technical expertise. The goal was to align Jezt’s outward presence with its innovative core.
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Logo & Visual Identity: Designed a logo that symbolized AI, robotics, and security while remaining adaptable as a mascot. The refreshed identity conveyed trust, innovation, and technical strength.
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Brand Cohesion: Extended the identity consistently across platforms, ensuring every touchpoint reinforced professionalism and reliability.
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Explainer Videos: Produced tailored videos for use cases like supermarkets and construction sites. From scripting to animation, complex technologies were broken down into accessible, engaging narratives.
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Strategic Storytelling: Positioned Jezt not just as a tech company but as an enabler of smarter industries, making their solutions relatable and inspiring.
Result
The branding transformation positioned Jezt Technologies as a credible and forward-thinking AI solutions provider . The new logo and visual identity instantly communicated reliability and technical expertise , helping the company establish trust with clients and investors alike. The explainer videos became essential assets for securing investor confidence , clarifying use cases, and supporting pitches to both private and public-sector partners .
