Patternhaus is a creative design brand specialising in custom patterns. We partnered to create a visual identity that would make Patternhaus instantly recognizable and versatile. Capturing the essence of a “house of patterns” in a single, memorable identity was a challenge. With “haus” meaning “house” in German, the name evokes a home filled with creativity and inspiration, which guided our design approach. The resulting identity reflects the transformation of art, geometry, and storytelling into versatile patterns.
Requirements & CHALLENGES
Patternhaus needed a visual identity that not only showcased its intricate patterns but also captured the essence of a space where patterns live, breathe, and inspire. The biggest challenge was translating this complex and diverse creative world into a simple, memorable, and scalable visual form. The identity had to convey creativity, structure, and warmth without becoming overly complicated. In a competitive design market, Patternhaus required a brand presence that was instantly recognizable, visually unique, and emotionally resonant.
Approach & Strategy
We began by unpacking the meaning of “Patternhaus” and its connection to creativity and structure. The solution was to represent patterns as distinct yet repetitive elements, a hallmark of pattern design, within a recognisable, compact symbol.
Logo Design: The hut-shaped icon was filled with varied geometric patterns and symmetrical elements, symbolising a “house of patterns.”
Typography: The wordmark was crafted using an elegant, modern, and free-flowing typeface to reflect approachability and artistry while maintaining sophistication.
Colour Palette: A vibrant yet earthy palette was chosen to balance warmth with boldness, mirroring the creative yet grounded spirit of the brand.
- Visual Language: Every design element was curated to ensure that the brand could extend across digital, print, and physical mediums without losing its personality.
Result
The new visual identity perfectly captured the soul of Patternhaus: distinctive, warm, and memorable. The hut-shaped logo became a strong visual signature, instantly linking the brand to its unique value proposition. The modern yet approachable typography paired with vibrant, earthy colours created a balanced look that could adapt to multiple platforms.
With its refined identity, Patternhaus now stands out in the creative market as a symbol of originality and design excellence, building a stronger connection with its audience.
